Katie Aurelio

When assigned this project my challenge was to create a jingle that wouldn't alienate or annoy our savvy, anime fan base. The client had a list of mandatory features that had to be included in the song, and repeated throughout so the benefits of the new streaming service would be crystal clear. On top of writing the lyrics and assisting in crafting the sound of the piece, I was involved in concepting and crafting the feel of the video. 

The purpose of this ad is to inform Funimation fans that our streaming service is available, rebranded, and better than ever. Because we're targeting young anime fans who prefer to watch their content online, we created an online commercial that would look and feel different than what other streaming services were doing. FunimationNow is one of the only streaming services out there that caters exclusively to anime fans, providing a large library of subtitled and dubbed content ad-free to those who subscribe.

Awards: Local ADDY (Silver) 2016, District ADDY (Silver) 2016, National ADDY (Silver) 2016

DSVC (Bronze) 2016

Clio Entertainment Award (Silver)

The Mission: Children's Medical Center was in the middle of their re-brand into Children's Health, they wanted to debut their new "not just for emergencies" messaging at the State Fair of Texas. More specifically, within the zoo area.

The Challenge: Our mission was  to communicate child-friendly facts about everyday health in a way that somehow included an animal theme. So, not only did the messaging have to be big, bold and brief, it had to fight for attention among herds of adorable baby animals.

What I did: This is one of my favorite projects because I really got to utilize my flair for crafting. Using the Children's red balloon for inspiration, I began crafting various balloon animals based on the animals that would be featured in the Children's Barnyard. I drew, cut and pieced together these animal patients and doctors making sure to keep them grounded in a similar design style. 

When it came to creating the child-friendly health facts on the in-barn banners, I had a lot of fun thinking of different ways to keep them animal related.

Awards: 2014 DSVC, Bronze | 2016 Graphis International, Merit Award  

Art Direction/Photography: Lauren Coleman

The Mission: Create a video for the CACCC's annual Gala. This "Impact Moment" acts as one final push for donations from the organization's biggest donors before the end of the year.

The Challenge: The CACCC's Gala is a lot of fun. The attendees have donated big bucks to a great cause and it's understandable that they would want to celebrate. Our task was to create a video that would pull attention away from the open bar and inspire guests to write just one more check.

How we did: After the 2014 Impact Moment the CACCC raised a record amount of money. $226,000 in total. 

What I did: This project was completed pro bono on behalf of Launch Agency with the help of my incredible Art Director, Lauren Coleman. Together we cast the children, scouted locations, and directed the film. Lauren was responsible for all videography and editing. I wrote the script, directed voice talent and held the reflector steady during shooting. It was a very personal project for the both of us and we were thrilled to be able to take it from start to finish.

Awards: Addy's 2015, Gold | 2014 DSVC, Bronze 

Art Direction/Co-Director/Videographer: Lauren Coleman

The Mission: Generate excitement and awareness about Dragon Ball Z Resurrection ‘F’ preceding our interactive event at San Diego Comic Con. Encourage and reward fan engagement with fun and interesting content that drives people to our website where they can sign up for more information and eventually buy tickets and merchandise.

The Concept:  It’s good to be bad. Because Frieza is what makes Resurrection ‘F’ stand apart from the Dragon Ball Z movies that came before it, we wanted to make him the star of this campaign. To build up hype for the upcoming battle between him and Goku, we’re giving fans a chance to get involved in the villainous fun that Frieza brings to the DBZ series. Using a henchman recruitment platform, inspired by vintage wartime propaganda, we will be able to blur the line between the Dragon Ball Z universe and our own, allowing fans to apply for Frieza’s army, prove their worth, and get an exclusive look at what it takes to serve alongside the baddest villain in the Dragon Ball universe. 

What I did: Concepted the campaign idea with the large team at Funimation. Wrote poster taglines and the script for a video that could be shared via Funimation's social channels. Worked closely with the team to create any and all necessary assets including a video story board, functional phone number and answering machine message driving callers to the Frieza Force website. 

Awards: W3 Silver Award 2015, DSVC Finalist 2016

Copywriters: Katie Aurelio, Hannah Sandle

Art Direction: Ian Bailon

Video: Casey Barteau, Roger Young, Kris Pierce

Since I began working on Promised Land Dairy almost two years ago I've written banner ads, print ads, Facebook contests, website copy and more. What I've selected to include in my portfolio, is a year of Moo-Mails.

The Mission: Keep fans engaged with Promised Land Dairy on a bi-monthly basis. 

The Challenge: Keep these newsletters informative, entertaining and fresh without straying from the Promised Land voice. Continue to build and retain members of Promised Land Dairy's impressive following. 

How we did: Subscriptions to these Moo-Mails have been steadily rising with every passing month. Slowly, we've been removing product coupons from these newsletters but did not encounter massive backlash. Current subscribers: 9,311.

The positive feedback we continued receiving from fans on the Facebook page and via these newsletters paved the way for us to launch the Moo Crew, an ambassador program that jumped from 5,000 members to over 20,000 in just one weekend. Current number of Moo Crew members: 38,711.

What I did: Worked closely with the digital team and account service to generate valuable content and write copy for all Moo-Mails from Summer 2013 to Fall 2014. 

Art Direction: Richard Wezensky

The launch campaign for My Hero Academia included a wide variety of assets spread across online media. I was tasked with developing copy for the constantly updating landing page on our website, slates for the show's first US trailer, a paid media campaign across Facebook and Twitter, as well as a series of character posters and "Roll Call" videos.

These videos were a way to introduce the show's large cast of characters before information or footage was readily available. Working closely with Funimation's talented Motion Graphics Designer I was able to write short scripts from the perspective of a faculty member working at the superhero academy that the main character attends. On top of writing the script I was charged with casting and voice directing the talent during their session before turning files over to the promotional video team for editing and design.

This campaign was quickly picked up by social media and well-regarded by Funimation fans.